The biggest brand in Swaziland
Thabo Mnisi, commonly know as DJ Touch Of Soul, is a house DJ and the brains behind the biggest brand in Swaziland, TOS. He moved to South Africa in 2010, starting his career at UKZN while studying Human Settlements, he won the Redbull campus clash 2013, introduced TOS to us in 2016 and now, it has gone international and he is a DJ at one of the biggest entertainment venues South Africa, Eyadini Lounge and the exclusive night club AZAR.
🔥Tell me a bit about yourself...
My name is Thabo Mnisi, born and raised in Mbabane Swaziland. I attended St Marks Primary and High School.
🔥How did deejaying come about and when did you decide to pursue it as a career...
Deejaying came about through my love for
music. I wanted to share good music with more people then I pursued it as a career when I was in
University.
🔥You have brought to us the biggest brand in Swaziland...was fashion ever part of you
Fashion was never part of me. I'm not
stylish whatsoever. I found myself in the fashion industry (Gods plan).
🔥Who does the amazing TOS merchandise designs
My team and I collectively throw ideas and come up with something fresh.
🔥How did you actually make TOS to be the biggest brand in Swaziland and get it to go internationally
Its easy to market a dope brand. I used
social media mostly and did a lot of give aways to the right and influential
people. I'm lucky to meet these people at events.
🔥What message would you give to young brand owners who want to grow their brands like you did
I would advise young brand owners to keep true to themselves, keep their designs fresh and high quality, collaborate with other people, and invest in marketing.
I would advise young brand owners to keep true to themselves, keep their designs fresh and high quality, collaborate with other people, and invest in marketing.
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